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In early 2008 we have lamented the crisis of the sports industry, today we have the crisis outside the sports industry," said the manager of the dealer association Sport 2000, Jens Fischer, on Sunday at the sporting goods trade fair ispo winter 09 in Munich. However, he expects a slower growth of one to three percent. In 2008, the revenues alone his association had increased to 1.3 billion euros compared to the previous year by 5.8 percent.

Total sales in the trade of sports goods climbed, according to the Association of German Sports Traders (VDS) in 2008 compared to the previous year by three percent to 7.1 billion euros. "Expected at the start of the summer season, we will certainly also in German and European sports trade impact of critical developments will track the financial and labor markets", said the VDS with. According to the Federal Association of the German Sporting Goods Industry (BSI) but assess 80 percent of its member companies, the business expectations for 2009 are still as good or satisfactory. For momentum have 2008 among other things taken care of the football championship, Fischer said.

Above all, the issue of security employed customers. So, for example, doubled in ski helmets sales.  This year would be composite order 60 percent more helmets with suppliers. After BSI data temporarily 2600 helmets were produced per day and delivered directly to the trade. Also, the sports retailer composite Intersport confirmed this trend. In the Intersport stores are 2008 ski helmets 25 million euros have been implemented, said Intersport Officer Klaus Jost on the world's largest sporting goods trade. Before the recession, Intersport have no fear, Jost said. "We have every reason to smile."

The weather was more important for the sports industry as the critical economic situation, although it is clear that these sales figures over the year could no longer be achieved, Jost conceded. For the sales plan for 2009 applies: "stable plus x percent." Last year, more than 2.4 billion euros had been implemented at Intersport. The trend is estimated by the Sport 2000 managing director Rudolf to quality and correspondingly more expensive goods. "We will have fewer receipts at the box office, but that will be worth more," he said. Intersport Board Kim Roether confirmed this trend: greed is good "is through."